What are cookies?
Visma uses digital tracking technologies to collect information about the movement on our websites and how visitors interact with us. We do this in order to measure the performance of our websites and provide interesting content. To identify a visitor throughout the visit, and recognizing visitors at consecutive visits, our websites leave a small file called a cookie in the visitor’s internet browser. Cookies uniquely identify a particular browser or device. By using cookies Visma can distinguish one visitor from another and treat them individually.
- Information about types of browser and device
- Geographical information limited to city
- User behaviour on the website, i.e. the journey from reference site to landing page to exit page, if pages were scrolled and how far, if videos were played and for how long, which links were clicked.
- Public company information
From this anonymized data we can measure the popularity of our content and decide which direction we should further develop our websites, both in terms of technical evolvement and content. The anonymous data is not shared with any third party except our subcontractors when placing and managing cookies including Google Analytics and Hotjar. The anonymous data is subject to security and privacy standards according to applicable data protection legislation.
- Email address, name and company
- Employers key information
- Likely interests based on registered movement on website and subscription preferences.
Personal data is not shared with any third party except our subcontractors when placing and managing cookies including ActiveCampaign. All processing of personal data is subject to security and privacy standards according to applicable data protection legislation.
How can I avoid cookies?
I don’t want to be subject to cookies that generate anonymised statistics
By using the setting functionality in your browser visitors can block cookies. However, this will affect the performance of Visma websites. Visitors should follow the links below if they would like to read up on how cookies can be managed in some of the most popular browsers: